Social media post design for Saudi law firms and legal consultancies — fixed, reusable templates by Dawaer, in Arabic and English.
A law firm's post is seen on a fast scroll with the sound off, so it has one second. It is therefore not designed as an advertisement but as a sentence: a question the reader recognises from his own life, or a promise he understands without explanation.
It carries a constraint other sectors do not have: a lawyer may not promise an outcome, name a case, or cite a client by name. What is left is to show that he understands the problem before offering himself as the answer.
We have designed post series for Saudi law firms — fixed, refillable templates in which the firm swaps the image and the sentence and keeps the structure, so it does not need a designer for every post.
We begin with what is barred rather than what is allowed: no promise of an outcome, no live case, no client named without permission. It narrows the ground, and it prevents the post that has to be taken down.
We design one structure that repeats: where the mark sits, how much of the frame is picture and how much is words, where the contact line goes. The series is then recognised on a scroll before it is read.
Each post gets a question or a promise in one line, tied to a single service. A post that lists services has nothing read from it.
We hand over the open files at platform sizes, so the firm makes its next post by swapping the image and the sentence without coming back to us each time.
Yes, within limits. The Saudi Code of Law Practice and the Bar Association's rules bar anything promising an outcome, exaggerating, touching the dignity of the profession, or publishing the details of a live case. Introducing the firm, its services and its practice areas is permitted. We design on that basis: a post explains the service and does not promise a judgment.
Eight to twelve a month is enough for a law firm — two or three a week. More than that gets muted rather than followed. Regularity matters more than volume: an account that goes quiet for a month and then posts ten in a day loses more than it gains.
Both work. We write the lines and send them for approval before design, because legal wording is exacting and one word can turn a description into a promise. Some firms prefer their own lawyers to write and us to design, which is faster and more accurate where someone in the office has time for it.
Yes, if it is designed for that from the start. We deliver at platform sizes with a high-resolution version, and place a QR code where it is asked for — a code cannot be scanned from the same screen the post is read on, but it is captured when the post is shown on a stand or printed in a leaflet.