Visual identity and logo design for law firms and legal consultancies — a complete identity guide from Dawaer.
A law firm's identity is built on trust and gravity before anything else: a mark that works on a formal document and on a screen, with a colour system, typefaces and stationery that hold together across everything the firm issues.
We deliver the identity complete with its usage guide, so it stays consistent however many hands produce it.
Frequently asked questions
What is the difference between a logo and a visual identity?
A logo is a single mark; a visual identity is the system that governs how a company appears everywhere: the mark and its variants, the colour system, the Arabic and Latin typefaces, the treatment of images, and the official stationery. A logo alone makes a company recognisable on a façade; the system makes it recognisable on a document, an account, an advertisement and a sign at once.
What does the identity you deliver include?
The mark in all its forms — horizontal, vertical, icon and single-colour, in Arabic and Latin — the colour system with its print and screen values, the chosen typefaces, the stationery from letterhead and card to envelope and stamp, templates for presentations and posts, and the guide that governs their use. All of it in open and vector files.
How long does an identity take?
One week: it begins with reading the market and setting where the company stands in it, then the logo routes and the choice between them, then building the visual system, its applications and the guide.
Do we get the open files and the rights to the mark?
Yes. Ownership of the approved identity passes to the company in full on delivery, in open and vector files — AI, EPS, SVG and PDF — alongside PNG and JPG for daily use. We keep no right that limits its use, and no element of it is resold to anyone else.
Do you register the trademark?
Registration is a legal filing the company makes in its own name — through the Saudi Authority for Intellectual Property in Saudi Arabia — and we prepare what it requires: the mark at the size and resolution asked for, a single-colour version, and both the Arabic and Latin forms. We also design away from what is usually refused: closeness to an existing mark, or use of a protected symbol.
How do I choose a company to design a visual identity?
Look past the logo. Ask to see a whole identity in use — letterhead, card, signage, a post, a deck — rather than a mark presented alone on white, because a logo that looks fine in a presentation can fall apart on a shopfront or an official stamp. Ask specifically about the Arabic: was the lettering drawn, or set in an off-the-shelf typeface? Ask what you own at handover — open vector files and a usage guide, not only PNGs. And check they have worked in your sector: a law firm's identity is built on gravity, a factory's on legibility at distance.