Visual Identity for Contracting Companies

Visual Identity for Contracting CompaniesVisual identity and logo design for contracting companies, including vehicles, project signage, stationery and complete guidelines.A contractor's identity must remain clear on a helmet, vehicle, site board and technical proposal alike. We design a practical mark and a visual system that works across the website, the field and formal documents.The identity includes colour, type, stationery, presentation templates, guidelines and complete open files.

How an identity is built

Reading the market
We look at the company's activity, its audience and the marks around it, and set what the identity has to say — and what it must stay away from in its market.
Logo routes
Three routes that differ in idea, presented applied in the real world rather than on white, one of which is chosen and taken forward.
The system and its applications
Around the mark we build the colour system, the typefaces and the treatment of images, then apply them to stationery, presentations and social posts.
The guide and delivery
We deliver the guide that governs use, clear space and what may not be done, with the open and vector files in every format.

Frequently asked questions

What is the difference between a logo and a visual identity?

A logo is a single mark; a visual identity is the system that governs how a company appears everywhere: the mark and its variants, the colour system, the Arabic and Latin typefaces, the treatment of images, and the official stationery. A logo alone makes a company recognisable on a façade; the system makes it recognisable on a document, an account, an advertisement and a sign at once.

What does the identity you deliver include?

The mark in all its forms — horizontal, vertical, icon and single-colour, in Arabic and Latin — the colour system with its print and screen values, the chosen typefaces, the stationery from letterhead and card to envelope and stamp, templates for presentations and posts, and the guide that governs their use. All of it in open and vector files.

How many concepts and revisions?

Three routes that differ in idea rather than three versions of one, shown applied — on a façade, a card, a document — instead of floating on white. The company picks one route, and it takes two to three rounds of revision to sign-off.

Do we get the open files and the rights to the mark?

Yes. Ownership of the approved identity passes to the company in full on delivery, in open and vector files — AI, EPS, SVG and PDF — alongside PNG and JPG for daily use. We keep no right that limits its use, and no element of it is resold to anyone else.

How do I choose a company to design a visual identity?

Look past the logo. Ask to see a whole identity in use — letterhead, card, signage, a post, a deck — rather than a mark presented alone on white, because a logo that looks fine in a presentation can fall apart on a shopfront or an official stamp. Ask specifically about the Arabic: was the lettering drawn, or set in an off-the-shelf typeface? Ask what you own at handover — open vector files and a usage guide, not only PNGs. And check they have worked in your sector: a law firm's identity is built on gravity, a factory's on legibility at distance.