Visual Identity for Accounting Firms

Visual Identity for Accounting FirmsVisual identity and logo design for accounting and audit firms, including bilingual marks, brand guidelines and stationery.An accounting firm's identity creates an impression of precision and stability before a service is read. We design the Arabic and Latin marks, colours, type, correspondence, reports and presentations so the practice appears consistent at every touchpoint.The identity is delivered with guidelines plus open, print-ready and digital files.

How an identity is built

Reading the market
We look at the company's activity, its audience and the marks around it, and set what the identity has to say — and what it must stay away from in its market.
Logo routes
Three routes that differ in idea, presented applied in the real world rather than on white, one of which is chosen and taken forward.
The system and its applications
Around the mark we build the colour system, the typefaces and the treatment of images, then apply them to stationery, presentations and social posts.
The guide and delivery
We deliver the guide that governs use, clear space and what may not be done, with the open and vector files in every format.

Frequently asked questions

What is the difference between a logo and a visual identity?

A logo is a single mark; a visual identity is the system that governs how a company appears everywhere: the mark and its variants, the colour system, the Arabic and Latin typefaces, the treatment of images, and the official stationery. A logo alone makes a company recognisable on a façade; the system makes it recognisable on a document, an account, an advertisement and a sign at once.

What does the identity you deliver include?

The mark in all its forms — horizontal, vertical, icon and single-colour, in Arabic and Latin — the colour system with its print and screen values, the chosen typefaces, the stationery from letterhead and card to envelope and stamp, templates for presentations and posts, and the guide that governs their use. All of it in open and vector files.

How long does an identity take?

One week: it begins with reading the market and setting where the company stands in it, then the logo routes and the choice between them, then building the visual system, its applications and the guide.

How many concepts and revisions?

Three routes that differ in idea rather than three versions of one, shown applied — on a façade, a card, a document — instead of floating on white. The company picks one route, and it takes two to three rounds of revision to sign-off.

Do we get the open files and the rights to the mark?

Yes. Ownership of the approved identity passes to the company in full on delivery, in open and vector files — AI, EPS, SVG and PDF — alongside PNG and JPG for daily use. We keep no right that limits its use, and no element of it is resold to anyone else.

Does the mark work in Arabic and English together?

We design both together rather than one and then its translation, because a mark drawn in Latin letters and later set in Arabic comes out unbalanced. The two share the symbol, the colours and the visual weight, and each stands in its own market without the other reading as a secondary version.