Corporate Identity · designed by Dawaer, 2026. A logo for Sulaf raw honey, drawn in a free Arabic hand whose letters form one mark inspired by a honeycomb.
The mark is the word Sulaf written in a free Arabic hand whose letters build a single shape the eye reads as a hive — sīn, alif, lām and fā' forming the upper mass, the tail of the fā' falling like a thread. Name and image are one thing rather than a logo with a caption.
Sulaf in Arabic is the first pressing, what is drawn off before anything is mixed into it — a word that describes raw honey exactly, and the line beneath confirms it: curated raw honey.
The Latin SULAF is drawn rather than set in an existing face: the U and the L join along one stroke, the way Arabic letters connect. That is what makes the two versions equals instead of leaving the English looking like an attachment.
The photographs place the mark on honey jars and gift boxes as logo presentation mockups only; they do not represent stationery or packaging deliverables within this project.
The corporate identity, delivered in open vector files with a guide governing their use.
16 — the mark and its applications across stationery, signage and screen, as delivered.