Social Media · designed by Dawaer, 2026. A social media set for Quma Aladhaa Global, presenting its contracting and manufacturing work across a unified card system.
The company works in contracting and manufacturing at once, which is the hard part of an advertising identity: the two audiences differ, and one post has to serve both without looking unfocused.
The answer is to let the card carry the work itself large, with a single line of type above it. The image states the sector before a word is read, and the line adds what the image cannot say.
One constant colour across the set ties a factory post to a site post and makes them one company rather than two.
This page shows 22 from the series.
The social media.