Social Media · designed by Dawaer, 2026. A social media post series for Muath Law Firm, on a fixed template that gives two thirds of the frame to the words rather than the picture.
A law firm's post is seen on a fast scroll with the sound off, so it has one second to say anything. The template was built on a single rule: the photograph takes the top and the lower two thirds carry the words — because the eye reads the sentence and does not contemplate a picture of a gavel.
The words themselves are a question or a promise rather than an introduction: "starting a project? don't neglect the legal side", "our legal services under one roof." A question stops the scroll because it addresses a situation the reader is in, unlike "we are a leading firm", which addresses nobody.
The two colours are navy and pale blue, and the mark sits in the top corner at a fixed small size that does not change from post to post. That is what makes the series recognisable before it is read, as it passes in a timeline among dozens of others.
Twelve posts on one refillable template: the firm swaps the image and the sentence and keeps the structure, so it does not need a designer for every post.
This page shows 12 from the series.
The social media.
Yes, as refillable templates — the client swaps the image and the sentence and the structure holds, so no designer is needed for every post.