Corporate Identity · designed by Dawaer, 2026. A visual identity for Abdullah A. Al-Faraj, Chartered Accountants & Auditors, its A built from parallel rules.
The mark is an A drawn as three parallel rules bending into an arch rather than as a solid letter. The parallel rule is the visual vocabulary of the trade itself: the lines of a ledger, the columns of a table, a balance holding two sides level. The mark says "accountancy" before the name beneath it is read.
The arch at its head keeps it from turning cold. Accountancy is an exacting profession, and a mark built from right angles alone would read as a machine rather than a practice — the curve keeps it in the register of precision without making it arid.
The colour is a single petrol blue, neither navy nor gold. Navy is the language of law in this market and gold the language of property — petrol blue leaves the practice in its own category: a trade measured by trust rather than by grandeur.
The card runs as a colour-reversed pair, with the mark enlarged and faint behind the type — the space filled by the identity itself rather than by a neutral pattern with nothing to do with it.
The corporate identity, delivered in open vector files with a guide governing their use.
10 — the mark and its applications across stationery, signage and screen, as delivered.
Yes. An identity for a accounting firm is built on what distinguishes the sector — the mark and its variants, the colour system, the Arabic and Latin typefaces, and the stationery.