Corporate Identity · designed by Dawaer, 2026. A visual identity for EQRAR Law Firm in Riyadh, with the name set as a square Kufic mark in slate blue and gold.
The name EQRAR is a legal word with a precise sense — a binding acknowledgement — and that governed the mark. It is set in square Kufic: letters built from horizontal and vertical strokes at right angles, with no curve and no extension. The form itself says fixity and decision, which is what the word says.
Square Kufic is also a practical choice rather than only a decorative one: it stays legible at very small sizes because its letters are blocks rather than thin strokes, and it survives engraving, cutting and embroidery — the uses where a curved script fails.
The palette is a quiet slate blue with gold, and the card is rounded-cornered with a crimson printed edge — a detail seen only when the card is held, and one of the few that tell the person holding it that it cost something.
The corporate identity, delivered in open vector files with a guide governing their use.
9 — the mark and its applications across stationery, signage and screen, as delivered.
Yes. An identity for a law firm is built on what distinguishes the sector — the mark and its variants, the colour system, the Arabic and Latin typefaces, and the stationery.